As global trade patterns continue to evolve and cross-border business becomes more complex, foreign trade enterprises face new challenges in expanding efficiently and cost-effectively into international markets. In response to this pressing need, “Jinshanghui” — a nonprofit, one-stop foreign trade platform backed by the Tianjin Import and Export Chamber of Commerce — officially launched in 2025.
Jinshanghui is more than just a digital tool—it is a comprehensive foreign trade empowerment platform. From traffic generation to order conversion, from business incubation to cross-border fulfillment, the platform supports Tianjin's export-oriented companies throughout the entire journey. Today, several well-known carpet manufacturers from Tianjin have already joined the platform, signaling a new era of overseas expansion for the city’s key industries.
Jinshanghui was initiated by the Tianjin Import and Export Chamber of Commerce as a nonprofit digital public service platform. Rather than pursuing commercial profits, the platform is committed to solving real challenges, reducing the barriers to global trade, and improving the overall efficiency for export-oriented enterprises.
The platform’s mission is to:
Serve local industries and help Tianjin’s competitive clusters expand globally;
Provide end-to-end trade solutions, from online marketing to order delivery;
Lower the cost of going global through professional, public-interest-driven services;
Empower digital transformation, helping businesses evolve from traditional offline trade to digital cross-border commerce.
Jinshanghui offers a “four-stage + eight-module” system that delivers comprehensive support across the foreign trade life cycle:
Policy Guidance & Qualification Assistance: Support for export licensing, tax refunds, and regulatory compliance;
Market Research & Product Strategy: Country-specific market insights and export product selection recommendations;
Training Courses: Practical training in foreign trade operations, digital marketing, and platform usage.
Multilingual Websites: Custom websites in English, French, Russian, Arabic, and more;
SEO + SEM Campaigns: Drive traffic from Google, Bing, Yandex, and other search engines;
Social Media Marketing: Tap into global platforms like YouTube, Facebook, and LinkedIn;
Online Showrooms: Set up interactive digital product catalogs for overseas buyers.
Smart Buyer Matching: Use data algorithms to match enterprises with potential overseas clients;
CRM Integration: Real-time lead tracking and follow-up management tools;
Multilingual Customer Support: Translation and communication assistance to eliminate language barriers;
Remote Video Negotiations: High-quality video conferencing and product demos to boost buyer confidence.
Integrated Logistics Services: Partnerships with global shipping providers and overseas warehouses;
International Payment Options: Supports TT, L/C, PayPal, and other secure channels;
After-Sales Support Systems: Localized customer service and feedback mechanisms;
Compliance & Certification: Assistance with overseas product certifications and legal approvals.
Tianjin, as one of northern China’s industrial hubs, boasts a strong manufacturing base and mature export-ready industries. Among these, the carpet industry has long been one of Tianjin’s flagship exports, known for its craftsmanship, diversity, and competitive pricing.
Today, numerous well-established carpet enterprises have joined Jinshanghui, leveraging the platform to achieve impressive results:
Establishing multilingual official websites and gaining exposure in new markets such as the Middle East and Eastern Europe;
Increasing lead conversion rates through intelligent CRM and inquiry tracking;
Connecting with global distributors through virtual trade shows and video marketing tools;
Reducing export costs by using the platform’s integrated logistics and payment services.
With more carpet enterprises coming on board, Jinshanghui is forming a unified “Tianjin Carpet Export Cluster”, driving transformation from product-oriented trade to global brand-building.
For small and medium-sized exporters looking to expand internationally, Jinshanghui offers unmatched support and strategic tools. From multilingual marketing and customer acquisition to fulfillment and after-sales service, businesses can focus on their products—while Jinshanghui handles the rest.
Platform advantages include:
Free entry with nonprofit support;
Government and chamber backing for credibility;
Dedicated account managers for personalized service;
Shared resources and collective development;
Multilingual capabilities for global reach.
In 2025, digital trade is no longer reserved for large corporations—it’s a real and accessible opportunity for small and medium enterprises with ambition. Jinshanghui is the new engine driving Tianjin's foreign trade into the global marketplace.
With a growing number of carpet companies taking the lead, now is the perfect time to join Jinshanghui and let your business shine on the world stage.
Ready to go global? Jinshanghui welcomes your participation!